Tectonica Blog

Buenos Aires, Ca. 1930
How Tectonica Got Its Name

How Tectonica Got Its Name

We are often asked how we got our name. There has been more than one person who has asked us, “what exactly does ‘Tectonica’ mean”? Others have asked us, “ how did you develop a name that matches your corporate identity so well” ? To answer this question I decided to write a blog entry to give a little insight into our name and its development. (On a side note, we do offer corporate identity services, if you are interested). Read more

Worth a Thousand Words

Worth a Thousand Words

There is nothing quite as sad as seeing a great web design ruined by terrible photos. I can recall on several occasions, watching clients upload amateurish, poor quality photos onto a finely designed website we had just delivered. Even high quality photos can still denigrate your site if they are a complete mismatch. Read more

What Your Website Should Be About

What Your Website Should Be About

This is going to come as shocking news to many companies with a goal of product sales: nobody is going to your website to hear about your product. They just don’t want to hear about it. In fact, most likely a sales pitch is going to turn them off. Read more

Why We Hate Flash

Why We Hate Flash

I am going to keep this blog post short because it doesn’t warrant that much attention. I don’t like to appear to be such a hater. It suffices to say we hate Flash. It is true that Flash seems very cool conceptual. It can present animated moving parts and video on your website, however the clear consensus among the web design community that Flash is nothing short of a user interface disaster. Which is why we do not work with it. Read more

SEO Sketchy-Oh!

SEO Sketchy-Oh!

(Part Two of a Series on SEO) With SEO being the best ROI out there, it’s no wonder so many SEO services have popped up in recent years. We have, for a long time, been on a hunt for a reliable SEO partner. Read more

The Importance of Being Optimized

The Importance of Being Optimized

(Part One of a Series on SEO) Just how important is Search Engine Optimization (SEO)? Research shows that SEO and Pay Per Click (PPC), together referred to as, “Search Engine Marketing” rank highest on Return on Investment (ROI) of all marketing activities including traditional and non-internet marketing. That’s a lot of acronyms isn’t it? Read more

Non-Profits: Make Your Website Your Outreach Centerpiece

Non-Profits: Make Your Website Your Outreach Centerpiece

A lot of non-profits think of their websites as afterthoughts –something that they feel they have to do because they are supposed to. Which is not surprising considering most non-profits are understaffed and overwhelmed with helping their clients, spreading their message, asking donors for money, pleasing board members, writing government grants and keeping current donors happy. Read more

Taking Time for Quality

Taking Time for Quality

Everybody is excited to have their website completed. Often this leads people to create artificial or unrealistic deadlines. Other times, there are actual forces that necessitate that a site be completed by a specific date. As a design studio with multiple clients, it is as well in our best interest to complete a site as soon as possible. Read more

Revision Time: Making the Most of It

Revision Time: Making the Most of It

Website construction is an entirely collaborative process. The creation of an amazing site depends not only on a talented designer, but also on a client for articulating a vision, attentiveness to the project, knowledge of their business or product, and ability to communicate their goals and requirements. (It does not, however, rely on a client with design knowledge). Read more

Pricing In A Webby World: Beyond Octopi

Pricing In A Webby World: Beyond Octopi

There is a pretty wide range of web pricing out there. As well, there is a pretty wide range of quality. Certainly you can find studios or individuals that both charge more and charge less than us. There are people who will claim to charge almost nothing to develop a site. (We get people coming to us to save projects all the time after trying to work with these types). We are consistently told by web veterans who have produced many sites that the work we do is far higher quality than others in our price range. Read more

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