What is Digital Organising?
Today’s world is one which is undeniably digital.
The past two decades have seen industry after industry go online and the world of politics is no exception. However, outside of big scandals, relatively few have a clear grasp of what campaigns are doing online to move the meter.
Europe is no exception to this: We know in a broad sense that the right wing - particularly a brand of populist and authoritarian right - is taking serious ground in Europe. But are those fighting for social, economic, and environmental justice doing what is needed, to win online?
To understand this, we conducted the first ever report on the State of Digital Organising in Europe. We reached out to over a thousand progressive organisations to conduct in depth qualitative interviews and an extensive online survey.
We didn't just survey tools and technologies, but instead developed our own five-part digital organising framework based to categorise and assess the universe of online activism.
The results were revelatory:
- We are losing: the right has a natural advantage online, and -they're running stronger campaigns.
- We aren’t doing what we need to: There is a shocking discrepancy between campaigning activity we think we should be doing to win and what we see in practice.
- Very little is known about digital organising, even by those campaigning online indicating a lack of recognised best practice and training.
- There is a huge need for collaborative tools to help us coordinate our organising and give power to activists.
“While around three quarters (73%) said supporters should be organising their own actions a great deal or fair amount, less than one-third (32%) of organisations are actually running campaigns this way.”
“I think social media, in particular, has played a big part in moving things, I would say more to the right.”
— Coordinator of Organising, Pan-European NGO01
“24% [of survey participants] said they lack hard skills...13% told us they had received no training at all, even from colleagues.”
Report on the State of Digital Organising in Europe
Report: The State of Digital Organising in Europe
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Fact Sheet: The State of Digital Organising in Europe
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April 29th 16:30 CEST
Virtual gathering for TON community on: Our Organising Equation
We know a key to winning progressive power is for our movements to draw on the strength of organising (offline and online). But prioritising...