Tell us a little about your role at Tectonica.

As an Executive Assistant at Tectonica, my main task is to help our CEO in all of his daily tasks and to manage his schedule, to make sure that nothing is missed and that all existing deadlines are met. Likewise, I also ensure the smooth running of executive operations and communications between the leadership team and Tectonica’s internal and external stakeholders to expand the company’s capacity.

Lately, I’ve also been supporting our Strategy Team with some of the projects in the field, by doing some research.

How did you end up working in this field?

When I was studying my BA in Translation and Interpreting, I was given the opportunity to do an internship in a political consulting agency that worked for a major Spanish political party and the idea I had of my professional career changed forever… I went from wanting to be an interpreter for international institutions to wanting to work on political communications, so I decided to do an MA in Political and Institutional Communication.

How do you understand digital organising in the current context, and how might it change in the coming years?

In this (almost) post-pandemic context, digital organising is more needed than ever, as I believe it’s the only way that organisations have of developing strong and meaningful bonds with their supporter bases. Face to face meetings and rallies haven’t been the main option for quite a long time, and I suspect we’ll still have to wait a bit for things to go back to what we once called “normal”.

How has the Covid-19 pandemic changed digital organising and how will it continue to change things further within the world of campaigning? 

If going digital for successfully campaigning was a strong recommendation before, Covid-19 has made it almost mandatory. Lockdown made us explore new ways of connecting with people as individuals, which means that also organizations where challenged to continue to engage with their people in a context in which you could only communicate through a screen.

The pandemic has taught us that there are no limits to innovation… And this saying perfectly applies to digital organising as well, so I believe that we’ll surely continue exploring new ways of engaging online, and of turning online to in person when possible.

What do you think makes Tectonica stand out in this sector?

The collective wisdom of our team, without a doubt. I’ve never worked with such a concentration of talent before and it shows in the outcomes of the work that we do. We’re very diverse and that allows for different points of view to come into play when we work together, as well as for new learnings for all of us.

What has been the most exciting project you’ve worked on?

I’ve particularly enjoyed collaborating on a strategy report that we prepared for a client in the health sector. It was my first time working on something like this, and I’ve learnt about many different things that I’ll be able to apply to future projects.

I’m also truly excited about a couple of political projects that we’ll be working on during 2022, which I can’t wait to get started!