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📚 Tectonica's New Book Out Now! 📚 Fixing Our Democracies and Winning Elections in The Age of Junk Politics - A Guide to Transformational Campaigning by Ned Howey

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Championing this new generation and the various ways youth activists develop their capabilities within and beyond traditional government organizations, the European Youth Forum came to us to strategically position, name, rebrand, and revitalize this key youth development event."]]}]}],["$","div","t-4",{"className":"container","children":["$","p",null,{"className":"","children":[[""]]}]}],["$","div",null,{"className":"image-2-record with-container ","style":{"backgroundColor":"unset"},"children":["$","div",null,{"className":"container","children":["$","div",null,{"className":"grid-items default","children":[["$","div","0",{"className":"grid-item ","style":{"backgroundColor":"unset"},"children":["$","$L15",null,{"src":"https://www.datocms-assets.com/101636/1724873071-rectangle-42.png","alt":"Image","width":648,"height":648}]}],["$","div","1",{"className":"grid-item ","style":{"backgroundColor":"unset"},"children":["$","$L15",null,{"src":"https://www.datocms-assets.com/101636/1724873083-img_1019-2.png","alt":"Image","width":648,"height":648}]}],["$","div","2",{"className":"grid-item ","style":{"backgroundColor":"unset"},"children":["$","$L15",null,{"src":"https://www.datocms-assets.com/101636/1724873095-img_1885-1.png","alt":"Image","width":648,"height":648}]}],["$","div","3",{"className":"grid-item ","style":{"backgroundColor":"unset"},"children":["$","$L15",null,{"src":"https://www.datocms-assets.com/101636/1724873109-photo-2022-10-27-14-02-26-1.png","alt":"Image","width":648,"height":648}]}]]}]}]}],["$","div","t-6",{"className":"container","children":["$","p",null,{"className":"","children":[[""]]}]}],["$","div","t-7",{"className":"container","children":["$","h4",null,{"className":"","children":[["$","strong","t-0",{"children":["The Challenge"]}]]}]}],["$","div","t-8",{"className":"container","children":["$","p",null,{"className":"","children":[["Engaging people in civics at a European-level is not a new challenge for Brussels-based CSOs. 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Additionally we developed a set of personas based on these audiences to better understand their likely characteristics. Turning our attention to the landscape of youth leadership conferences, we connected patterns in their language, visual cues, and values. We developed names and logo concepts that were then tested against those success criteria through qualitative focus groups of sample audience groupings. 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