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Love Wisconsin

In recent years political divides have risen throughout the badger state. The divisive fights have taken the state by storm and stirred up aggression from the halls of the State House to dinner tables, from the streets of Madison to the dairy farmlands of Northern Highlands.

Love Wiscon is a brilliant initiative to cut through these divide and bring Wisconsinites to the table to discuss their values and engage in change in an approach that is positive, inclusive, participatory and meaningful.

A positive and slightly nostalgic image in the design aids a user strategy of highly shareable content to drive traffic from social sharing and easy browsing.