In marketing, we always say, "Meet people where they are," and with the vast majority of people owning a mobile phone, organizations without a mobile program are missing key opportunities to engage. With advocacy and election fights right around the corner, we all know text messaging (SMS/MMS) should be front and center as a component of your campaign strategies. Come to this session to make sure you aren’t missing out! We are going to cover why your organization should be investing in mobile and how they can use it effectively. This training will cover best practices and how to determine strategy, content, and messaging that will have an impact and be compliant.
In this training we’ll answer the following questions:
- Why should your organization be using mobile tools as part of it’s integrated digital strategy?
- What are the differences between Peer-to-Peer vs. Broadcast mobile platforms?
- How can you determine which mobile (SMS) type is best for your needs?
- How can mobile (SMS) can be used effectively to help contribute to your campaign's success?
Duration
5 hours
Trainer
Sandi Fox and the Tectonica leadership team
Sandi Fox is the founder of Smart As A Fox LLC, a LGBTQ woman-owned progressive digital strategy firm. She has more than 14 years of digital strategy experience across multiple sectors. She is considered a “thought-leader” in the mobile/digital space and has developed and managed innovative and effective digital outreach, advocacy and fundraising programs that emphasized results, engagement, deliverability, and audience growth. She has worked with organizations like Vote.org, American Federation of Teachers, SEIU, State Voices, 9 to 5, Fair Count, Census Counts, Common Cause, SEIU, David Suzuki Foundation (Canada), Democratic Party of Georgia, Idaho and Virginia.
She is based in Washington, D.C. with her tiny dog Olive, but aspires to be a digital nomad.
Who is this training for?
Progressive organisers and campaigners who want to learn about the benefits of an integrated mobile program, as well as the best practices to engage an audience to have a real impact.
Skills you’ll learn
- Understanding the differences between Peer-to-Peer vs. Broadcast mobile platforms and how to determine which mobile (SMS) type is best for your organization/campaign needs.
- Text messaging best practices for engagement, compliance and delivery.
- How mobile (SMS) can be used effectively to help contribute to your campaign's success?