DCI Palestine
Learn. Engage. Change.
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DCI-Palestine documents human rights abuses of children and champions legal remedies for injustices in the Occupied Territories. The organisation works tirelessly, and often in dangerous conditions, to improve the everyday lives of Palestinian children.
When Tectonica learned that DCI-Palestine was ready for a new website, we knew that we wanted to help them tell their story. We were determined to help DCI spread their message in a way that people around the world could join the dots between the statistics and the real lives behind the headlines. The project was one of our most ambitious and rewarding at the time.
DCI-Palestine came to Tectonica looking for a unique platform. An interactive space where they could reach out to people, give a voice to the voiceless and make a real impact in the children’s lives by telling their stories.DCI make a real impact in the lives of Palestinian children and we wanted the site to not only reflect their efforts and spread their message but also galvanise more support and funds for the organisation.
We believe that the key to creating a truly unique digital platform is building a unique and lasting relationship with a client. It was a pleasure to work with DCI-Palestine and the trusting relationship that was established allowed us to build an outstanding site.
The website is built on the NationBuilder platform - a tool which takes the website beyond just an online communication platform and into the world of online engagement. NationBuilder stands alone as functioning as both a Content Management System (CMS) - which controls the content of your website - and an integrated and automated Customer Relationship Management System (CRM) - or people database.
Convincing web visitors of the worthiness of your cause through the website is the first step of a larger goal - to use our best technologies to coordinate the international community to take action on behalf of the children of Palestine. NationBuilder goes miles beyond the world of simple web building and allows complex organizing and communications in and between a community of web users. For almost any Non-Governmental Organization, it is a powerful tool to maximize what the internet can do for the cause.
All of the actions taken by users are automatically coordinated, tracked, and integrated through the system’s database. If a supporter donates online, recruits a friend, shares a link on their social media page - all of these actions are tracked and organized in the system’s control panel which the organization can use in an integrated way with their organizational efforts. All of this tied in deeply with social media and e-mail communications to create DCI-Palestine’s own coordinated network of activists and supporters.
“Tectonica has become an extension of our team as they uniquely understand the change we seek to make and deliver engaging, functional, and beautiful websites that help us grow and organize our online and offline communities for maximum impact.”
- Brad Parker
Senior Adviser, Policy and Advocacy
In today’s world the diffusion of information requires different technologies and a more dynamic approach to marketing. Ad buys in newspapers, television, radio, and flyers simply do not have the same impact - and cost far more than they should. The public want businesses and organizations to engage with them in a more personal way and through the same channels where they consume information - social media, web, e-mail and online activities. NationBuilder coordinates all of these as one powerful tool for marketing through community engagement and organizing. For a project like DCI - Palestine this is the foundation for change-making at the international level.
We were determined to help DCI spread their message in a way that people around the world could join the dots between the statistics and the real lives behind the headlines. The project was one of our most ambitious and rewarding to date.
We believe that the key to creating a truly unique digital platform is building a unique and lasting relationship with a client. It was a pleasure to work with DCI-Palestine and the trusting relationship that was established allowed us to build an outstanding site.
