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Se Puede

On October 2nd, 2016 Colombia held a referendum to accept a peace agreement the government had negotiated to end 52 years of war with the FARC guerillas. Former Antioquía province governor Sergio Fajardo, wanted a platform to participate in the call for peace for the country. Using NationBuilder’s platform, we built a website “Se Puede” (“We can do it!” in English) to promote a series of videos explaining the reasons behind a vote for “Si” and leading up to a live event, telecast nationwide live broadcast using Facebook Live which ultimately viewed by hundreds of thousands people. Unfortunately the referendum for peace lost by .5% of the vote, but the campaign was a starting point for efforts to come.