We’re just back from Athens - the Birthplace of Democracy - bringing two awards to our home here in Barcelona. Tectonica was awarded two Polaris Silver Awards for its innovative digital campaign for Belgium’s Groen, the Flemish Green Party.
The Polaris are hosted by European Association of Political Consulting, the region’s most prestigious professional association in the organizing business, so we’re extremely proud of these awards (adding to our recent honour in winning the Best International Firm at this year’s Reed Awards).
Before we received these prestigious awards, we took part in the EAPC 2019 Conference that took place in the proceeding days. The event was an important gathering of the most important innovators across Europe in the organizing landscape. As part of the event, our Chief Creative Officer Mar Spada gave a masterclass on how to use put design to work for digital campaigning. Our Principal of Strategy Ned Howey, also was invited to give a talk on how using organising in digital is the key to unleashing the power of grassroots movements.
Our Work for Groen
In 2017, Belgium’s Groen reached out to us with the challenge of revamping their digital presence. With the opportunity to position themselves as the representative voice of Flemish progressive politics in the 2018 local elections, they decided to step up their digital organizing in order to build trust in their governance. That’s why they trusted in us to create their digital presence from scratch, relying on our experience creating strategies and digital products for progressive movements.
In December 2017, we launched Belgium’s Groen new website. This included the Party’s main site as well as theme template for over 170 local-level sites, both running on NationBuilder’s powerful tools. This project set a new standard for political parties world-wide: it combined a clean and usable design with the possibility of building a movement through digital organizing.
The site’s interface uses an engagement method that is unique and incredible effective by grouping information into clusters around issues: a story related to the issue, the party’s official stand, and related petitions that site visitors can immediately engage with. To propel this, we created a streamlined user experience. We created a simplified navigation, so that users can move through the large site easily and perform actions related to the strategic priorities of the party.
Groen’s digital strategy had a transformative effect in their local election results. As more users joined the online hub, the party’s polling number improved. Finally, Groen managed to achieve outstanding results: enormous gains in Antwerp and Brussels, and very positive results in a number of key cities, including Ghent, Mechelen and Leuven. These gains have allowed Groen to enter a number of additional majorities. 14 out of the 19 Brussels' communes have green (deputy) mayors. Groen is participating in the local majority of the university city of Leuven for the first time in history. Groen almost doubled its presence in local elections from the previous local elections to that of last year’s. We were honoured to have this recognized at the Polaris Awards.
Joining EAPC annual conference was an incredible experience. We exchanged experiences with fellow campaigners and met many of the industry’s most important voices. It was an honor to be recognized by the organization with two Polaris awards.