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The World's Game

In September 2015, Prince Ali Bin Al Hussein of Jordan announced that he would run for president of FIFA. The high profile candidacy needed an equally ambitious digital space to match it. The state-of-the-art online presence provides information, interactive features and an enhanced user experience designed to demonstrate popular support for his candidacy that will encourage positive publicity and a groundswell of support among voting members of FIFA.

The space conveys the Prince’s values, image and identity through clean, contemporary design, as well as represent his aims for FIFA with illustrative work.