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📚 Tectonica's New Book Out Now! 📚 Fixing Our Democracies and Winning Elections in The Age of Junk Politics - A Guide to Transformational Campaigning by Ned Howey

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For more than a year, Tectonica has been working alongside the campaign to amplify the impact of this essential fight with a full range of services drawing from the power of digital organising - something which became especially important to continue to grow the movement in the pandemic limiting times of social distancing."]]}]}],["$","div",null,{"className":"container DataBlockRecord","children":["$","div",null,{"className":"work-v2-page__project__data normal","children":[["$","div","USfqa0rSS9qTCzmSZCC2MA",{"className":"work-v2-page__project__data__item","children":[["$","p",null,{"children":"From 5K"}],["$","h3",null,{"children":"50K"}],["$","p",null,{"children":"emailable contacts "}]]}],["$","div","FbHw4uVTQFGArZAWsXYTmw",{"className":"work-v2-page__project__data__item","children":[["$","p",null,{"children":"From 0 to"}],["$","h3",null,{"children":"1,500"}],["$","p",null,{"children":"online volunteers"}]]}],["$","div","fWah9EO6RsKydjL55o-cBw",{"className":"work-v2-page__project__data__item","children":[["$","p",null,{"children":"More than"}],["$","h3",null,{"children":"100K"}],["$","p",null,{"children":"signatures supporting 14 Euro minimum wage"}]]}],["$","div","djkxNp48SlaM70sWbKjBZA",{"className":"work-v2-page__project__data__item","children":[["$","p",null,{"children":"From 13% to"}],["$","h3",null,{"children":"80%"}],["$","p",null,{"children":"of seats in Parliament supporting a rise in the minimum wage"}]]}]]}]}],["$","div",null,{"className":"image-1-record default with-container with-padding ","style":{"backgroundColor":"$undefined"},"children":["$","div",null,{"className":"container","children":["$","$L15",null,{"src":"https://www.datocms-assets.com/101636/1729099148-image-1.png","alt":"Image","width":1980,"height":1115}]}]}],["$","div","t-4",{"className":"container","children":["$","h4",null,{"className":"","children":[["Challenges"]]}]}],["$","div","t-5",{"className":"container","children":["$","p",null,{"className":"","children":[["When the campaign began to work with us in March of 2020, we laid out a plan to support the campaign’s one digital organiser with activities complimentary to their field organising plan."]]}]}],["$","div","t-6",{"className":"container","children":["$","p",null,{"className":"","children":[["As we all know, however, March 2020 was anything but a normal month. Two weeks in, the Covid-19 pandemic upended the normal way our world worked. Field organising was no longer an option due to social distancing measures that were put in place. We helped the team transition from a group of field organisers and one digital organiser to what was effectively a team of digital organisers operating out of their houses. The flexibility of Tectonica’s retainer services allowed us to immediately address new needs as they emerged in one of the most radical immediate shifts our lives had seen in modern times."]]}]}],["$","div","t-7",{"className":"container","children":["$","p",null,{"className":"","children":[["The first step was to work with the team and train them in digital organising methodology, in addition to the technical components. The Voor 14 team had a great advantage - and one which we really love with people new to digital organising. Unlike teaching those from a digital-first background, field organisers come with a starting point of deeply understanding the importance of relationship building. As a full-service team, we were able to support their creation of a model with different smaller team groupings focussed on different online approaches and specialisations to recruit and mobilise campaign supporters online."]]}]}],["$","div","t-8",{"className":"container","children":["$","p",null,{"className":"","children":[["In addition to the technical challenges presented by the sudden shift that COVID caused, there was also the political: with almost all public attention leading up to the country’s elections being focussed on COVID, government response, and proposed pandemic-related policy. Cutting through this with a message of a rise in the minimum wage and keeping it as a priority in the public eye proved a particular challenge. 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From low bar actions, such as promotion of petitions and actions on social media, by using the integrated relational social sharing platforms; to much more sophisticated means, such as a targeted advocacy campaign, the continued roll-out of new approaches allowed the campaign to maximise their response to events such as response to the government’s budget plans."]]}]}],["$","div","t-12",{"className":"container","children":["$","p",null,{"className":"","children":[["The centrepiece of Voor 14’s digital space is the activity hub that provides regularly updated actions and featured campaigns, so supporters and activists have a variety of ways to become engaged and build the power of the movement. Supporters were provided options to engage either through their local centres or directly through their working place, an option they can select in an interactive map of pictures. 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