Facebook Groups are one of the best things about using Facebook for organising and advocacy but also one that requires different strategies and tactics than managing a page. This training will teach you both the strategies and best practices to get the most out of Facebook Groups for your campaign(s).
This is a much-needed training that we don’t get to run often. There’s a lot about Facebook that is problematic but the fact remains that it’s one of the biggest social media platforms and Facebook Groups are one of the best things about in terms of running advocacy campaigns.
Beth Becker and the Tectonica team leadership
Beth Becker is the founder of Becker Digital Strategies, an expert digital training firm that offers one on one coaching and conducts digital trainings across the globe on how to use digital tools like social media to engage with communities of committed activists to build and leverage political power. Her trainees include people from all over the Progressive Movement from legislative staff to labor organizers and non-profits and activists.
Who is this training for?
Campaigners and Organisers who want to effectively use social media for organising people power.
Skills you’ll learn
- Understanding the different kinds of groups and what kind of group works best in various kinds of advocacy campaigns
- Best practices for growing group members
- Best practices for managing engagement in a Facebook Group